No ads. No trial. No card needed.
Team pages, player profiles, a shop that takes card payments and a safeguarding page, all on the free plan. If you can write a WhatsApp message, you can run it.
Clubs already on GrassrootsFC
Drop in your club logo. We extract your colours straight from it — no colour codes, no back-and-forth.
Confirm your email address and we build your site: team pages, squad profiles, safeguarding and a shop, all branded with your badge and colours.
You get a public website and an admin dashboard. Log in, add products, update teams, post events. Share the link with your club.
This is what a club actually uses, week in week out. The rest is feature-list padding, so it isn't here.
Log in, change anything. Add products, write news, update teams — and manage your squads, coaches and parent/guardian contacts in one place. If you can write a WhatsApp message, you can use this.
Your own site at yourclub.grassrootsfc.co.uk. Your badge, your colours, your content. Not a template that looks like everyone else's.
Sell kit, scarves, mugs — whatever. Real card payments through Stripe. Stock tracking. Order notifications. No more chasing cash at training.
A page per age group with coach details, training times, and match info. Parents stop asking you the same questions every week.
Each player gets a profile with photo, jersey, position, bio, and per-season stats — and a shareable squad page for the team. Every field is private by default; parental consent is recorded and kept on file before anything goes public. Built for youth football.
Post updates that don't vanish into a Facebook feed after an hour. Match reports, event announcements, end-of-season bits — all in one place.
Welfare officer details, FA policies, reporting info — always visible, always up to date. Your county FA will thank you.
Keep parent and player contact details in one place. Consent and unsubscribes tracked for you, grouped by team, and exportable as a CSV whenever you want to send something.
"My club asked me to build them a website. Everything out there was either too expensive or too complicated, so I built one myself. I figured if my club needed it, other clubs did too. Then the club down the road joined. Then another. Then another."Gideon, GrassrootsFC
See why clubs are moving to GrassrootsFC.
| GrassrootsFC | Pitchero | MyClubPro | Touchline | |
|---|---|---|---|---|
| Free tier | Yes — no ads | Yes — with ads | ✗ No free tier | ✗ No free tier |
| Cheapest paid plan | £8/mo | from £38/mo | from £12/mo | £99/mo |
| Setup time | 5 minutes | Manual | Manual | ~4 weeks |
| Shop on free tier | ✓ | ✗ | ✗ | ✗ No shop |
| Events & gallery on free tier | ✓ | ✗ | ✗ | ✗ |
| Player profiles with parental consent built in | ✓ | Paid plans | Paid plans | Not advertised |
| Ads on your site | Never | Free tier has ads | No ads | No third-party ads |
| Member email list & CSV export | ✓ Club & Pro | Paid plans | Paid plans | Not included |
| Annual cost (entry paid) | £96/yr | from £456/yr | from £132/yr | from £1,188/yr |
Scroll the table sideways to compare →
Competitor pricing and feature details from each provider's public pricing pages, checked 18 June 2026. Pitchero (pitchero.com), MyClubPro (myclubpro.co.uk), Touchline (touchline.co.uk). Prices and plans may change — please verify on the providers' own sites. “From” figures are each provider's lowest paid plan.
From a club on the free plan
“The set-up was completely seamless, and the whole process has been really straightforward. The biggest thing for me is that it genuinely hasn’t cost me a penny since I set it up. There’s no hidden catch, and I’ve never felt any pressure to upgrade.”
Hanna RuddockBerkley FC
Less than a set of bibs. No contracts, cancel anytime.
No card needed, forever
Everything your club needs
AI subscriptionThemes and more
AI subscriptionsUpload your badge, verify your email, and we'll build your public website and admin dashboard.
Min 8 characters, one uppercase letter, one number
Drop your badge here or click to browse
PNG, JPG, or SVG — max 5 MB
Questions? hello@grassrootsfc.co.uk
This only takes a few seconds.
Log in to your admin dashboard to update content, add teams, and customise your site.
We've sent a verification email to
Click the link in the email to verify and we'll build your site.
Don't see it? Check your spam or junk folder.
Log in to your admin dashboard to update content, add teams, and customise your site.
Upload your badge and you'll have a live website: team pages, player profiles, a shop, and an admin panel your volunteers can actually use.
Free to start. No card needed. No setup fee.
Common questions about the GrassrootsFC website builder
Yes. The free plan gives your grassroots football club a full website with team pages, player profiles (up to 30 players, with parental-consent controls), events calendar, photo gallery, online shop, safeguarding page, and admin dashboard — forever. No credit card needed. Paid plans add extra features like news articles and more storage. Custom domain is available on every tier (included on Pro, £0.99/mo add-on on Club, £2.99/mo on Free).
None at all. GrassrootsFC is a no-code website builder designed specifically for grassroots football club volunteers. Upload your badge, verify your email, and your site is live. If you can write a WhatsApp message, you can manage your club website.
Unlike Pitchero (around £456/year on its Standard plan, checked 18 June 2026) or MyClubPro, GrassrootsFC has a genuinely free plan that includes features others charge for — like an online shop, photo gallery, team pages, and player profiles with parental-consent controls. We're purpose-built for grassroots clubs, not semi-pro teams. See the full Pitchero comparison or MyClubPro comparison.
Yes — even on the free plan. Add products with photos, sizes, and prices. Parents pay by card through Stripe. You get order notifications and can track stock and fulfilment from your admin dashboard. No more chasing cash at training.
The free plan includes your club website, admin dashboard, team pages, player profiles (up to 30 players), events calendar, photo gallery (5 albums), online shop (5 products), documents, sponsors section, and safeguarding page (2 GB storage). The Club plan (£8/mo) adds news articles, a member email list with CSV export, 15 GB storage, more gallery albums, more player profiles (up to 100), and Google Analytics. The Pro plan (£15/mo) adds email list groups, a custom domain (included), priority support, unlimited player profiles, and 30 GB storage (room for tens of thousands of photos). Custom domain is also available as a paid add-on on Free (£2.99/mo) and Club (£0.99/mo). See full pricing.
Yes. The Club plan supports up to 3 admin users and the Pro plan up to 10. The club owner can invite other volunteers by email — they get their own login to manage content, add products, and update team info.
Absolutely. Most of our clubs are youth and junior football clubs. Every site includes a safeguarding page with welfare officer details and FA policy links. All uploaded images go through content moderation. We're built with grassroots youth football in mind.
Yes. GrassrootsFC works for football clubs at every level — grassroots, youth, Sunday league and non-league. You get team and squad pages, news and match reports, an online shop, email to your members, and an admin dashboard, plus your own custom domain at every tier (included on Pro, paid add-on on Club/Free). It's free to start, so it costs nothing to try alongside whatever you use today. Non-league clubs paying £99+/month for a managed site often find they get more here for a fraction of the price.
Got a question about GrassrootsFC? Drop us a message and we'll get back to you.
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© 2026 GrassrootsFC. Built in Cambridge for Saturday morning football.
Built by the team behind KiCKS — the AI coaching companion — and MyFootballJournal — the season tracker for parents.
